One Website Is Not Enough
A great way to find superb domain names perfectly suited for your business.
Use a separate website for each product and
target your website to your desired audience.
Get More Visitors
The more ways for people to find you the better.
Targeting each website to a specific product lets
people and search engines find you more easily.
Close More Sales
With targeted websites,
you can match your content to your visitors.
Your visitors will find your website easier to understand.
They will be better informed and more able
to see the benefits of your products.
Examples of Microsoft Using Different Websites for Marketing Products
Two new products from Microsoft are Silverlight and Surface.
Silverlight is a system for developing interactive,
multimedia websites.
See
www.Silverlight.net.
Surface is literally a table top computer.
The computer screen is the table top.
You use your hands instead of a mouse or keyboard.
See the exciting demonstration at
www.Surface.com.
These two domain names are examples of the principles discussed
in the articles on this website.
Microsoft could have just placed links on Microsoft.com to these products,
or Microsoft could have set up a subdomain or folder,
as in silverlight.microsoft.com, or microsoft.com/silverlight.
However, Microsoft's marketing experts decided the best way to market
these products was through their own individual domain names.
Some things to note:
- Microsoft bought Silverlight.net, not Silverlight.com.
Possibly the person that owned Silverlight.com asked for too much money.
Maybe even Microsoft has financial limits.
Or Microsoft might have preferred the .net TLD,
as their software development platform is called .Net.
Microsoft probably could have gotten some permutation of Silverlight
in dot com, such as MySilverlight.com or MsSilverlight.com,
but preferred the pure version in dot net.
This should give you some assurance that the domain name
is more important than the TLD.
- Surface.com redirects to microsoft.com/surface.
Microsoft seemingly felt that marketing "surface.com"
was better than marketing "microsoft.com/surface",
so much so, that they probably spent a lot of money
to buy surface.com.
See the other articles on this website for the reasons
why surface.com is so much better.
Take these marketing lessons from Microsoft to heart.
Get yourself good domain names for your products.
By Andrew Weitzen on July 25, 2007
To re-publish these articles, contact us for copyright approval.
Domain Name Articles
Other Sources
•
Your Business
•
Selling
•
Trends
•
Services
