What Should Your Domain Name Strategy Be
A great way to find superb domain names perfectly suited for your business.
Your Main Website
If you do not have a good domain name for your main website,
go get one within your budget.
You may already have a domain name for your business that you like.
That is great.
Keep your domain name.
Auxilliary Websites
One website for your business is not enough.
Even small, sole proprietorships have multiple websites for their business.
Big businesses, have numerous websites.
One use of auxilliary websites is to simplify
your customers' experience
by making each website for one purpose.
This makes it easier for you to get customers to do what you want.
You can use each website to sell your customer a particular product or service.
Multiple websites are more effective than one huge website with
too many confusing choices.
Simple websites allow you to direct your visitors to where
you want them to go and provide your customers with the information
you want them to find.
Feeder Websites
Another use of domain names is to create feeder websites.
The more ways people, and search engines,
have to find you, the better.
Take a page from other companies that are masters of the Internet.
Microsoft has hundreds or thousands of domain names and websites,
each with a specific purpose.
They get interested visitors to all these different websites
and feed the visitors back to where Microsoft wants them to go.
Some people are acquiring every name of a certain kind they can
get their hands on,
to direct people to themselves and away from their competitors.
We know of a real estate mogul buying up all the
domain names related to real estate, land and property in his state.
If you go online and look for any property in his state,
his intention is for you to find him first.
You can do the same thing.
Do not wait for other people to send you customers.
Create your own rush of traffic.
Develop speciality websites and feed yourself your own business.
By Andrew Weitzen on June 1, 2007
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