You Have Not Seen Anything Yet

Until recently, the Internet has been primarily a United States phenomenon. Market penetration around the world has been small compared to the United States.

You can see this by looking up keyword costs for cities on Google. Sarasota is a small beach community in Florida. Sarasota has an average daily keyword cost volume of $5,000.

What this dollar amount represents is not important, only how it compares to other cities. Anything over $1,000 is very good.

New York is the highest, of course, with a daily volume of $90,000, which is reasonable in comparison with Sarasota. Florida and California both come in around $77,000, Vegas at $76,000 and Virginia at $26,000. Denver and Boston are at $22,000, Nashville is at $13,000 and Detroit at $9,000. Omaha and Springfield around $7,600, Boise is at $3,200, and Dover at $2,600. All this makes good sense.

Now compare these numbers to other places around the world.

London is at $48,000, not bad. Toronto is at $19,000. Not as high as they should be, or will be, but still good. The British and Canadians are not slackers when it comes to the Internet. This shows in their domain name sales.

India and Italy are at $15,000. Not a small amount, but these are countries of major significance and interest in the world, and they are in the ballpark of Nashville. These keywords are going to be as much or more than New York.

Tokyo, Portugal, Madrid and Toledo are all around $2,400. Austria, Switzerland and Argentina are at $1,900. Moscow, Johannesburg and Warsaw are around $800. Finland, Monaco, Guatemala, Romania and Ukraine are at $600. These places are less than 1/20 of their value.

You can see by these low numbers that the people in these countries have not gotten online yet in a big way.

It Is a Big World Out There

There are nearly seven billion people in the world. They have phones. They have TVs. Soon they will be online and they will want domain names.

They Want Domain Names In English

When people around the world want to do business with their compatriots, they want domain names in their native language, and the sales for native language domain names is increasing.

When they want to do business with everyone else in the world, they look for domain names in English.

As the rest of the world comes online, the demand for domain names, and especially English domain names, is increasing dramatically.

By Andrew Weitzen on July 3, 2007

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